Guys Night Out is a men's social networking group in the Philadelphia area.
One year after start-up success, the founder wanted a more sophisticated identity that would A) attract and grow local membership and B) lay the foundation for a nationwide franchise possibilities in cities over 100k.
The branding needed to do 3 things:
embody the sophistication, intelligence and simplicity of being a successful American man;
appeal to 30-50 year old men nationwide;
accommodate branding of future franchises in a wide range of US cities.
Scroll down to see branding