Guys Night Out is a men's social networking group in the Philadelphia area.

One year after start-up success, the founder wanted a more sophisticated identity that would A) attract and grow local membership and B) lay the foundation for a nationwide franchise possibilities in cities over 100k.  

The new logo and branding I created needed to do 3 things:
• imply simple sophistication of the organization and its membership;
• appeal to 30-50 year old men, possibly nationwide;
• accommodate future franchises over a range of US cities.

Scroll down to see branding